About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

Smokecheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit www.SmokeCheck.org.

smokecheck.org

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 3995
Sales: 536 (13.4%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 20 3 15%
Ashland County 22 0 0%
Barron County 41 1 2.4%
Bayfield County 24 2 8.3%
Brown County 124 23 18.5%
Buffalo County 17 3 17.6%
Burnett County 29 0 0%
Calumet County 19 1 5.3%
Chippewa County 54 0 0%
Clark County 21 2 9.5%
Columbia County 144 18 12.5%
Crawford County 23 0 0%
Dane County (Total) 379 55 14.5%
Dane County - City of Madison 175 32 18.3%
Dodge County 53 1 1.9%
Door County 31 7 22.6%
Douglas County 55 0 0%
Dunn County 29 3 10.3%
Eau Claire County 59 6 10.2%
Florence County 11 1 9.1%
Fond du Lac County 55 10 18.2%
Forest County 19 4 21.1%
Grant County 31 6 19.4%
Green County 27 3 11.1%
Green Lake County 16 6 37.5%
Iowa County 12 0 0%
Iron County 13 0 0%
Jackson County 21 2 9.5%
Jefferson County 58 0 0%
Juneau County 41 5 12.2%
Kenosha County 45 1 2.2%
Kewaunee County 18 3 16.7%
La Crosse County 58 3 5.2%
Lafayette County 9 1 11.1%
Langlade County 29 2 6.9%
Lincoln County 29 4 13.8%
Manitowoc County 40 3 7.5%
Marathon County 70 4 5.7%
Marinette County 53 14 26.4%
Marquette County 14 1 7.1%
Menominee County 0 0 0%
Milwaukee County (Total) 560 124 22.1%
Milwaukee County - City of Milwaukee 342 91 26.6%
Milwaukee County - Cudahy 13 2 15.4%
Milwaukee County - Franklin 12 2 16.7%
Milwaukee County - Greendale 3 0 0%
Milwaukee County - Greenfield 21 7 33.3%
Milwaukee County - Hales Corners 7 3 42.9%
Milwaukee County - North Shore 19 3 15.8%
Milwaukee County - Oak Creek 14 2 14.3%
Milwaukee County - Shorewood 4 0 0%
Milwaukee County - South Milwaukee 8 3 37.5%
Milwaukee County - St. Francis 6 0 0%
Milwaukee County - Wauwatosa 66 1 1.5%
Milwaukee County - West Allis 39 7 17.9%
Milwaukee County - West Milwaukee 5 3 60%
Milwaukee County - Whitefish Bay 1 0 0%
Monroe County 60 4 6.7%
Oconto County 37 3 8.1%
Oneida County 41 6 14.6%
Outagamie County 90 14 15.6%
Ozaukee County 35 10 28.6%
Pepin County 8 3 37.5%
Pierce County 37 10 27%
Polk County 57 5 8.8%
Portage County 47 3 6.4%
Price County 21 2 9.5%
Racine County (Total) 105 15 14.3%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 105 15 14.3%
Racine County - Western Racine 0 0 0%
Richland County 17 2 11.8%
Rock County 119 6 5%
Rusk County 13 1 7.7%
Saint Croix County 76 7 9.2%
Sauk County 59 17 28.8%
Sawyer County 34 0 0%
Shawano County 37 4 10.8%
Sheboygan County 73 6 8.2%
Taylor County 21 11 52.4%
Trempealeau County 36 12 33.3%
Vernon County 22 7 31.8%
Vilas County 35 8 22.9%
Walworth County 74 6 8.1%
Washburn County 14 0 0%
Washington County 83 9 10.8%
Waukesha County 168 3 1.8%
Waupaca County 51 7 13.7%
Waushara County 27 9 33.3%
Winnebago County 80 12 15%
Wood County 45 12 26.7%