About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

WITobaccoCheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit WITobaccoCheck.org.

Wisconsin Data

January through December

x

Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 3842
Sales: 464 (12.1%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 19 2 10.5%
Ashland County 23 2 8.7%
Barron County 49 2 4.1%
Bayfield County 19 4 21.1%
Brown County 127 12 9.4%
Buffalo County 12 0 0%
Burnett County 24 2 8.3%
Calumet County 21 5 23.8%
Chippewa County 62 3 4.8%
Clark County 31 1 3.2%
Columbia County 55 6 10.9%
Crawford County 26 0 0%
Dane County (Total) 320 25 7.8%
Dane County - City of Madison 138 18 13%
Dodge County 62 2 3.2%
Door County 34 10 29.4%
Douglas County 41 2 4.9%
Dunn County 25 8 32%
Eau Claire County 62 4 6.5%
Florence County 12 1 8.3%
Fond du Lac County 65 10 15.4%
Forest County 14 3 21.4%
Grant County 25 4 16%
Green County 26 7 26.9%
Green Lake County 14 2 14.3%
Iowa County 12 1 8.3%
Iron County 16 2 12.5%
Jackson County 20 8 40%
Jefferson County 57 1 1.8%
Juneau County 35 1 2.9%
Kenosha County 99 15 15.2%
Kewaunee County 19 3 15.8%
La Crosse County 64 12 18.8%
Lafayette County 15 3 20%
Langlade County 25 8 32%
Lincoln County 27 3 11.1%
Manitowoc County 47 7 14.9%
Marathon County 72 6 8.3%
Marinette County 57 12 21.1%
Marquette County 16 6 37.5%
Menominee County 0 0 0%
Milwaukee County (Total) 568 88 15.5%
Milwaukee County - City of Milwaukee 378 71 18.8%
Milwaukee County - Cudahy 11 0 0%
Milwaukee County - Franklin 13 1 7.7%
Milwaukee County - Greendale 4 1 25%
Milwaukee County - Greenfield 22 3 13.6%
Milwaukee County - Hales Corners 7 0 0%
Milwaukee County - North Shore 18 5 27.8%
Milwaukee County - Oak Creek 17 1 5.9%
Milwaukee County - Shorewood 5 2 40%
Milwaukee County - South Milwaukee 8 1 12.5%
Milwaukee County - St. Francis 4 0 0%
Milwaukee County - Wauwatosa 33 0 0%
Milwaukee County - West Allis 41 2 4.9%
Milwaukee County - West Milwaukee 5 1 20%
Milwaukee County - Whitefish Bay 2 0 0%
Monroe County 38 3 7.9%
Oconto County 35 4 11.4%
Oneida County 45 5 11.1%
Outagamie County 89 8 9%
Ozaukee County 32 3 9.4%
Pepin County 7 0 0%
Pierce County 30 6 20%
Polk County 59 5 8.5%
Portage County 44 8 18.2%
Price County 19 0 0%
Racine County (Total) 97 11 11.3%
Racine County - Caledonia - Mt Pleasant 37 4 10.8%
Racine County - City of Racine 60 7 11.7%
Racine County - Western Racine 0 0 0%
Richland County 16 1 6.3%
Rock County 115 16 13.9%
Rusk County 8 0 0%
Saint Croix County 77 9 11.7%
Sauk County 60 11 18.3%
Sawyer County 29 0 0%
Shawano County 40 1 2.5%
Sheboygan County 75 5 6.7%
Taylor County 0 0 0%
Trempealeau County 36 5 13.9%
Vernon County 18 0 0%
Vilas County 30 4 13.3%
Walworth County 60 15 25%
Washburn County 16 2 12.5%
Washington County 83 12 14.5%
Waukesha County 166 17 10.2%
Waupaca County 49 4 8.2%
Waushara County 28 4 14.3%
Winnebago County 96 9 9.4%
Wood County 28 3 10.7%