About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

WITobaccoCheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit WITobaccoCheck.org.

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 2506
Sales: 293 (11.7%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 27 3 11.1%
Ashland County 23 3 13%
Barron County 47 4 8.5%
Bayfield County 27 9 33.3%
Brown County 96 8 8.3%
Buffalo County 17 5 29.4%
Burnett County 27 4 14.8%
Calumet County 23 7 30.4%
Chippewa County 0 0 0%
Clark County 7 0 0%
Columbia County 32 2 6.3%
Crawford County 15 0 0%
Dane County (Total) 147 13 8.8%
Dane County - City of Madison 85 10 11.8%
Dodge County 43 0 0%
Door County 21 9 42.9%
Douglas County 32 7 21.9%
Dunn County 16 4 25%
Eau Claire County 20 0 0%
Florence County 7 2 28.6%
Fond du Lac County 41 3 7.3%
Forest County 8 1 12.5%
Grant County 26 2 7.7%
Green County 19 1 5.3%
Green Lake County 13 2 15.4%
Iowa County 12 1 8.3%
Iron County 13 1 7.7%
Jackson County 18 2 11.1%
Jefferson County 38 1 2.6%
Juneau County 21 0 0%
Kenosha County 69 3 4.3%
Kewaunee County 12 0 0%
La Crosse County 43 4 9.3%
Lafayette County 9 2 22.2%
Langlade County 15 1 6.7%
Lincoln County 19 3 15.8%
Manitowoc County 33 0 0%
Marathon County 49 7 14.3%
Marinette County 38 7 18.4%
Marquette County 11 0 0%
Menominee County 0 0 0%
Milwaukee County (Total) 333 59 17.7%
Milwaukee County - City of Milwaukee 246 53 21.5%
Milwaukee County - Cudahy 15 0 0%
Milwaukee County - Franklin 7 0 0%
Milwaukee County - Greendale 0 0 0%
Milwaukee County - Greenfield 0 0 0%
Milwaukee County - Hales Corners 0 0 0%
Milwaukee County - North Shore 9 3 33.3%
Milwaukee County - Oak Creek 6 1 16.7%
Milwaukee County - Shorewood 3 0 0%
Milwaukee County - South Milwaukee 3 0 0%
Milwaukee County - St. Francis 1 0 0%
Milwaukee County - Wauwatosa 14 0 0%
Milwaukee County - West Allis 26 2 7.7%
Milwaukee County - West Milwaukee 0 0 0%
Milwaukee County - Whitefish Bay 3 0 0%
Monroe County 24 4 16.7%
Oconto County 18 6 33.3%
Oneida County 29 2 6.9%
Outagamie County 59 5 8.5%
Ozaukee County 24 1 4.2%
Pepin County 7 0 0%
Pierce County 21 1 4.8%
Polk County 29 10 34.5%
Portage County 29 6 20.7%
Price County 13 1 7.7%
Racine County (Total) 91 4 4.4%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 91 4 4.4%
Racine County - Western Racine 0 0 0%
Richland County 9 1 11.1%
Rock County 86 6 7%
Rusk County 17 1 5.9%
Saint Croix County 44 6 13.6%
Sauk County 44 8 18.2%
Sawyer County 18 8 44.4%
Shawano County 20 1 5%
Sheboygan County 46 1 2.2%
Taylor County 0 0 0%
Trempealeau County 25 6 24%
Vernon County 13 1 7.7%
Vilas County 20 1 5%
Walworth County 51 0 0%
Washburn County 18 3 16.7%
Washington County 47 13 27.7%
Waukesha County 104 5 4.8%
Waupaca County 27 4 14.8%
Waushara County 15 2 13.3%
Winnebago County 56 5 8.9%
Wood County 35 1 2.9%