About Wisconsin Wins

The Wisconsin Wins (WI Wins) campaign is a science-based, state-level initiative designed to decrease youth access to tobacco products. WI Wins was launched in the spring of 2002 as part of a comprehensive approach to preventing youth access to tobacco.

The Wisconsin Department of Health Services contracts with local partners to conduct investigations to establish retailer compliance with the law. Local initiatives also include retailer education and training, media outreach, and community education.

WI Wins uses positive reinforcement to reduce illegal tobacco sales to minors. It congratulates local clerks who do not sell tobacco to youth, while educating those who would. This approach creates community pride by reducing youth access to tobacco products and providing youth a chance to make a difference in their community.

Free Retailer Training

Smokecheck.org provides free state-approved retailer training on Wisconsin tobacco sales law. The online tool includes study guides, a quiz, and a certificate of completion. Once trained, employees will know how not to sell tobacco to minors. Smokecheck.org can help retailers avoid license suspension and fines. Even better, by knowing and following the rules, they help Wisconsin youth stay tobacco-free.

Get trained today. Visit www.SmokeCheck.org.

smokecheck.org

Wisconsin Data

January through December

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Instructions for Finding WI Wins Data

Select a year by clicking the year button above. Type in the search box above or click a county below to see inspection data. Hold the Shift key while clicking the map to add another county to your selection. Hide these instructions.

State-wide

Inspections: 4129
Sales: 541 (13.1%)
Douglas County Bayfield County Ashland County Iron County Vilas County Burnett County Washburn County Sawyer County Price County Oneida County Forest County Florence County Marinette County Polk County Barron County Rusk County Lincoln County Langlade County Saint Croix County Dunn County Chippewa County Taylor County Marathon County Shawano County Menominee County Oconto County Door County Pierce County Pepin County Eau Claire County Clark County Wood County Portage County Waupaca County Outagamie County Brown County Kewaunee County Buffalo County Trempealeau County Jackson County La Crosse County Monroe County Juneau County Adams County Waushara County Winnebago County Calumet County Manitowoc County Marquette County Green Lake County Fond Du Lac County Sheboygan County Vernon County Crawford County Richland County Sauk County Columbia County Dodge County Washington County Ozaukee County Grant County Iowa County Dane County Jefferson County Waukesha County Milwaukee County Lafayette County Green County Rock County Walworth County Racine County Kenosha County

Sales Percentages

County Inspections Sales Sales %
Adams County 21 5 23.8%
Ashland County 23 0 0%
Barron County 45 3 6.7%
Bayfield County 27 2 7.4%
Brown County 104 10 9.6%
Buffalo County 33 11 33.3%
Burnett County 25 3 12%
Calumet County 29 1 3.4%
Chippewa County 61 1 1.6%
Clark County 20 1 5%
Columbia County 137 17 12.4%
Crawford County 23 0 0%
Dane County 329 51 15.5%
Dane County - City of Madison 162 29 17.9%
Dodge County 50 2 4%
Door County 31 5 16.1%
Douglas County 46 2 4.3%
Dunn County 21 5 23.8%
Eau Claire County 56 6 10.7%
Florence County 12 1 8.3%
Fond du Lac County 50 6 12%
Forest County 17 3 17.6%
Grant County 42 1 2.4%
Green County 22 3 13.6%
Green Lake County 16 4 25%
Iowa County 14 0 0%
Iron County 15 2 13.3%
Jackson County 58 21 36.2%
Jefferson County 57 3 5.3%
Juneau County 34 6 17.6%
Kenosha County 45 0 0%
Kewaunee County 17 2 11.8%
La Crosse County 190 33 17.4%
Lafayette County 18 2 11.1%
Langlade County 31 2 6.5%
Lincoln County 29 0 0%
Manitowoc County 48 2 4.2%
Marathon County 64 13 20.3%
Marinette County 56 14 25%
Marquette County 14 4 28.6%
Menominee County 0 0 0%
Milwaukee County 592 102 17.2%
Milwaukee County - City of Milwaukee 367 84 22.9%
Milwaukee County - Cudahy 12 1 8.3%
Milwaukee County - Franklin 12 2 16.7%
Milwaukee County - Greendale 3 0 0%
Milwaukee County - Greenfield 21 1 4.8%
Milwaukee County - Hales Corners 7 0 0%
Milwaukee County - North Shore 14 2 14.3%
Milwaukee County - Oak Creek 14 5 35.7%
Milwaukee County - Shorewood 4 0 0%
Milwaukee County - South Milwaukee 8 0 0%
Milwaukee County - St. Francis 5 0 0%
Milwaukee County - Wauwatosa 62 4 6.5%
Milwaukee County - West Allis 57 2 3.5%
Milwaukee County - West Milwaukee 5 1 20%
Milwaukee County - Whitefish Bay 1 0 0%
Monroe County 73 16 21.9%
Oconto County 43 3 7%
Oneida County 43 8 18.6%
Outagamie County 95 12 12.6%
Ozaukee County 38 2 5.3%
Pepin County 7 1 14.3%
Pierce County 34 10 29.4%
Polk County 51 6 11.8%
Portage County 39 2 5.1%
Price County 21 2 9.5%
Racine County 102 4 3.9%
Racine County - Caledonia - Mt Pleasant 0 0 0%
Racine County - City of Racine 102 4 3.9%
Racine County - Western Racine 0 0 0%
Richland County 14 2 14.3%
Rock County 116 13 11.2%
Rusk County 14 1 7.1%
Saint Croix County 66 10 15.2%
Sauk County 58 9 15.5%
Sawyer County 24 2 8.3%
Shawano County 34 2 5.9%
Sheboygan County 69 4 5.8%
Taylor County 21 3 14.3%
Trempealeau County 33 7 21.2%
Vernon County 22 4 18.2%
Vilas County 37 5 13.5%
Walworth County 74 7 9.5%
Washburn County 22 1 4.5%
Washington County 82 16 19.5%
Waukesha County 168 10 6%
Waupaca County 48 3 6.3%
Waushara County 29 1 3.4%
Winnebago County 87 11 12.6%
Wood County 43 15 34.9%